New Arrivals

An Entry-Level X Series Guitar Built for Modern Rock Playability The Sire X1 is the new entry-level model in the X-series, combining bold, rock-ins...

Essential L Series Tone in a Clean, Traditional Build The new Sire L5 brings classic single-cut tone and feel to the mid-tier L-Series with refined...

The Ultimate T-Style Guitar, Refined for Today's Sound The T7 New Gen is a reimagined Larry Carlton T-style electric guitar, which is now charged w...

Blending Classic Elegance with Modern Performance Sire Z3 introduces satisfying deeper lows from active equalization suited for players looking for...

Embodying classical elegance in every strum Sharing the concept with G5A but focused on delivering a classic guitar sound instead of an acoustic...

UPGRADED MODERN BASS The Sire M5 is an upgraded modern bass in several layers; starting from the body to its neck for more energetic bass slapping,...

The V3, Refined with New Gen Tone and Playability Enhancing the Sire V3, the new V3 New Gen model offers a more intuitive playing experience with w...

The First Sire J-Style, Updated with New Gen Refinements The Sire V7 New Gen refines a modern J-style classic with improved playability, balance, a...

The First Sire J-Style, Updated with New Gen Refinements The Sire V7 New Gen refines a modern J-style classic with improved playability, balance, a...

An Entry-Level J-Style Bass with Familiar Feel and Simple Passive Tone The new Sire V1 offers a true entry-level J-style experience with familiar f...

Reliving the Traditional S-style Sound S5 is the new addition to the S series configured with traditional electronics and hardware set up ensurin...

Reliving the Traditional S-style Sound S5 is the new addition to the S series configured with traditional electronics and hardware set up ensurin...

Lightweight, Powerful, and Built for Modern Play Stirring into the innovative world of instruments, Sire produces its own headless guitars. The n...

The Go-To T-Style Guitar, Upgraded for Modern Play Sire T3 New Gen is the reimagined version of the Larry Carlton-approved electric guitar in the...

A PASSIVE BASS FOR VINTAGE ENTHUSIASTS The V5 is a true passive jazz bass loaded with vintage-inspired features in both tone and style. Designed fo...

Blending Classic Elegance with Modern Performance Sire Z3 introduces satisfying deeper lows from active equalization suited for players looking for...

Blending Classic Elegance with Modern Performance The higher-tier variant in the new Z series, Sire Z7 is made for players looking for groovy humbu...

THE SIRE P BASS WITH ROSEWOOD FINGERBOARD Fused with a Rosewood fingerboard material, the Sire P5R is geared up for max power playing and flawless ...

Blending Classic Elegance with Modern Performance Sire Z3 introduces satisfying deeper lows from active equalization suited for players looking for...

FINEST J BASS FOR ITS COST The entry-level bass in the V series is about Versatility. Sire V3's meticulous combination of Marcus Miller-approved el...