The First Sire J-Style, Updated with New Gen Refinements
The Sire V7 New Gen refines a modern J-style classic with improved playability, balance, and clearer, more responsive tone. Thoughtful New Gen updates deliver greater consistency, streamlined control, and expanded options, making it a more dependable and versatile choice for today’s players.
NEW GEN NECK SYSTEM & IMPROVED INSTRUMENT BALANCE
The V7 New Gen features a revised neck profile with Edgeless™ and Stainless steel frets for improved playability and durability, complemented by lightweight Aluminum tuners for better balance and reduced neck dive, plus Luminlay side dots for enhanced stage visibility.
UPDATED ELECTRONICS ARCHITECTURE & PICKUP TUNING
Configured with newly voiced Marcus Super-J Revolution pickups and a streamlined Heritage-3 preamp, the V7 New Gen delivers enhanced clarity, note separation, and dynamic response while retaining mid-frequency control and push/pull active–passive tonal flexibility.
EXPANDED VARIANTS WITH IMPROVED WEIGHT CONSISTENCY
The New Gen lineup introduces roasted Maple neck options and expanded finish and fingerboard combinations, while tighter weight consistency across production improves predictability and addresses prior variability concerns.
V7 NEW GEN CONTROL LAYOUT
1. Volume Top Knob
Turn toward Open to increase the volume.
Turn toward Close to decrease the volume.
When turned fully in the Close direction, the volume will be muted.
2. Master Tone — Bottom Knob
Turn toward Close for a darker tone.
Turn toward Open for a brighter tone.
3. Pickup Balancer
The center position is the basic position. In this position, both the neck and bridge pickups are used equally.
Turn toward Neck to increase the neck pickup signal.
Turn toward Bridge to increase the bridge pickup signal.
When turned fully toward Neck, only the neck pickup is used.
When turned fully toward Bridge, only the bridge pickup is used.
Note: The following EQ controls work in Active Mode.
4. Treble
Turn toward Boost to increase the treble range.
Turn toward Cut to decrease the treble range.
The center position is the basic position.
5. Middle — Top Knob
Turn toward Boost to increase the middle range.
Turn toward Cut to decrease the middle range.
The center position is the basic position.
6. Middle Frequency — Bottom Knob
Use this knob to select the mid-frequency range affected by the Middle control.
Turning the knob changes the selected mid-frequency point.
The Middle Frequency control takes effect when the Middle control is boosted or cut.
7. Bass
Turn toward Boost to increase the bass range.
Turn toward Cut to decrease the bass range.
The center position is the basic position.
8. Active / Passive Push-Pull Control
The Bass knob also functions as the Active/Passive switch.
Pull the knob to select Passive Mode.
Push the knob to select Active Mode.
1 – All claims require a purchase receipt. It is the customer's responsibility to present it when making a claim.
2 – Except as stated below, in-store sales are final and items purchased may not be returned. By completing their transaction, the customer acknowledges that they have taken the item(s) in optimal condition.
3 – Guitars, basses, pedals, amplifiers, accessories, and tubes are not returnable. By paying for the item, the customer acknowledges that: (i) they inspected it and found it to be in optimal aesthetic condition without defects; and (ii) they tested it and it was functioning properly.
4 – All claims due to defects are subject to the manufacturer’s terms and conditions.
5 – Guitars, basses, pedals, and amplifiers will have a 30-day warranty. The electronics of guitars and basses will have a 90-day warranty. Guitars Boutique, at its sole discretion, will decide whether to repair, replace parts or components (with identical ones), and/or replace the item with an identical one.
6 – At the store's discretion, defective items may be exchanged for an identical item SUBJECT to the defective item being in the same condition as when it was acquired, including its original packaging with all its accessories. This will be done as store credit only. The credit does not apply to special orders or lay-away.
7 – All merchandise leaving the store will be considered as used in the future.
8 – No refunds will be given, regardless of the person.
9 – Special, clearance, or discounted items are not returnable.
Puerto Rico only.
In case of a return, the shipping cost will be deducted from the refund.
Guitars Boutique ships to PR via federal mail USPS, UVA, and iWide.
Estimated delivery time once the order has been shipped:
- Lightweight items, less than 14 pounds are shipped via USPS.
- Heavier items are shipped via iWide and UVA.
- No shipments are made on Sundays.
Guitars Boutique is not responsible for delays caused by shipping companies.
